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B2B Marketing 2012 Trends Part 5: Marketing on Mobile to Business
[Note: This is Part 5 of a 5-part post. You can read Part 1 here, Part 2 here, Part 3 here and Part 4 here. Want to be notified of new Kwanzoo blog posts? Just enter your email address and hit...
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Applying 80-20 Principles To Marketing Automation ROI
Marketing Automation – The Basics If you are like most Enterprise Marketers, your Company has implemented marketing automation within the past couple of years. You have your first set of lead...
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Eliminate Double-Counting of Display Conversions with In-Banner Form Ads
For the past decade or so, businesses have been hesitant to invest (more) in display advertising. The primary reason? Marketers are often unable to connect their display media spend to subsequent...
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3 Display Programs You Need In 2015
As the end of year approaches, many B2B and considered-purchase B2C demand marketers are planning where to allocate their program dollars in 2015. Display campaigns, especially with retargeting, now...
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Beyond the Click: Best Practices for Site Retargeting
Site retargeting has been around for some time. What many marketers miss is how crucial it is to go into your planning phase prepared with key data, and the importance of optimizing using measurements...
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